Residential Metal Roofing Share Jumps to 14%
As consumer demand for sustainable building products continues to grow, the Metal Roofing Alliance reports another market share gain for metal in the residential retrofit market. New independent research conducted by Dodge Data & Analytics on behalf of the MRA shows the total market share of metal roofing gained another 3 points in 2016, growing from 11% market share in 2015 to 14% in 2016. Between 2015 and 2016, the total demand for metal roofing increased from 17.7 million squares to 19.4 million squares. Metal roofing is second only to asphalt shingle roofing in the remodeling market. In 1998, when the Metal Roofing Alliance (MRA) began educating homeowners with a national consumer awareness campaign, metal roofing market share was just 3.7% of the consumer re-roofing market. “MRA members’ commitment to growing the industry through ongoing focus and effort has clearly made a big difference. This latest surge brings us closer to hitting our goal of having metal comprise 20% of